How to Make Your Intimates Last Longer

Bras and underwear are washed more frequently than almost any other garment. The way you care for them has a direct effect on how long they stay soft, supportive, and in good shape. Two habits make the biggest difference: washing gently and skipping the dryer. Here's everything else worth knowing.

Why do bras and underwear wear out faster than other clothes?

Intimates are made with elastic fibres that give them stretch and recovery. Heat is the main enemy of elastic — it breaks down the fibres over time, causing fabric to lose its shape and the band to lose its tension. Friction from aggressive washing has a similar effect. The good news is that both are easy to avoid.

What's the best way to wash a bra?

Machine washing on a gentle or delicate cycle with cold water is safe for most bras. Use a mesh laundry bag to protect the shape and any hardware like clips or hooks. Avoid fabric softener — it coats elastic fibres and reduces their recovery over time. If you want to extend the life of your bras further, hand washing is always a good option.

Can I put my bras and underwear in the dryer?

No. Tumble drying is the fastest way to shorten the life of your intimates. The heat breaks down elastic fibres, causes fabric to pill and thin, and can warp the shape of bras. Lay flat or hang to dry away from direct sunlight and heat sources. They dry quickly — it's a small habit with a significant payoff.

Does washing frequency matter?

Washing after every wear is standard for underwear. For bras, many people wash after two to three wears, which is reasonable for everyday use. Washing too infrequently allows oils and sweat to build up in the fabric, which degrades fibres over time. Washing too frequently adds unnecessary wear. Find a rhythm that works for your routine.

What to look for to know when it's time to replace

• Band has lost elasticity — it rides up at the back or no longer feels snug on the tightest hook
• Fabric has thinned or pilled significantly — texture and softness have changed noticeably
• Straps won't stay adjusted — the adjuster no longer holds position
• Fit has changed — the bra no longer sits or supports the way it did when new
• Underwear elastic is loose or twisted — waistband or leg openings no longer sit flat

Frequently asked questions

Should I use a special detergent for bras and underwear?

A mild detergent suitable for delicates is ideal. Standard detergents are generally fine on a gentle cycle. Avoid anything with bleach or strong enzymes, and skip fabric softener.

Is it better to hand wash or machine wash bras?

Both are fine. Hand washing is gentler and extends life further. Machine washing on a gentle cycle with a mesh bag is a practical everyday option. The most important thing is avoiding the dryer.

How should I store my bras?

Store bras with the cups facing up and not folded into each other, which can distort the cup shape over time. A drawer with enough space to lay them flat, or hanging, works well.

Does washing temperature matter?

Cold water is best for intimates. Warm or hot water accelerates elastic breakdown and can cause colours to fade faster.

How long should a well-cared-for bra last?

With gentle washing and air drying, a bra worn regularly can last considerably longer than one that goes through the dryer. The band's elasticity is usually the first thing to go — when it no longer feels snug, it's time to replace.

For full care instructions for VTT pieces, visit the VTT Care Guide. To learn about the fabrics we use, see the Materials page. Shop the VTT collection.